Graphic Design Spring 2016 (Period 3) Assignments

Final Exam: Open the attached document and follow the instructions for creating the three projects. You may not ask your classmates for help. Mr. Doggett will only answer questions about the instructions, but will not answer questions about how to perform the required tasks.

Business Card Analysis - Collect at least three business cards. The cards must be from different companies and have clearly different layouts.

 

(Optional) Adobe Illustrator Tutorials - Complete some of the following tutorials. (2 extra credit points per tutorial up to 10 points)

Business Cards

Use InDesign to create a personal business card for the employee of a company.

1. Use the correct card size (3.5"x2"). In inDesign, this is 21p0 x 12p0 with a 1p0 margin. (p is the abbreviation for pica, a typesetting measure equal to one sixth of an inch.
2. Make the most important information stand out: Person's Name, Job Title, Company Name, 2 types of contact information
3. Put each piece of information in a separate text box to increase layout options
4. Keep it simple.  Make good font and layout decisions. Don't put text at the edge of the card
5. Include a graphic or logo

• Logo Client Worksheet- Select a client for logo design: The client can be a West Ranch club, team, or organization or a non-school company, organization, or product (may be imaginary). Complete a logo design worksheet for your client.
• Logo Design  - For your client, create a logo in Adobe Illustrator. It can be any one of the three styles of logos: 1. Text logo (can have color and shapes, but no images unless they are stylized text). 2. Graphics logo (no text). 3. Combo logo (text and graphics). Review this website to understand the different types.

Designing Ligatures: Read this article about designing Ligatures. In Illustrator, create a Ligature using your two or three letter initials.

Illustrator Logo Tutorial: Complete one of the automobile company logo tutorials in Adobe Illustrator

Yin Yang Illustrator Project: Complete the tutorial using Adobe Illustrator. This is a new program that we have not discussed yet, but if you follow the directions carefully, you should be able to complete this project. It will show you how to use simple shapes to create more complex objects.

Summary Typography Analysis: Write a one paragraph answer to the question "How does the use of typography impact the message of a design project?"  Use specific examples from your projects to support your answer. Submit through Google Classroom

Logo Design Process - Read four of these articles on the logo design creation process below.Based on the information given in the articles, create a word document and write a list ten important steps that should be followed in the creation of a logo. Save as logo process.doc.

• Article 1: Mark Misenheimer
• Article 2: Angela Ferraro-Fanning
• Article 3
• Article 4
• Article 5

Logo Collection - Open the Logo Collection document and Define the Logo Design Characteristics at the top and then complete the columns according to the instructions in the document. Make sure that you are selecting logos of the right style for the correct client type on each row.

Text Picture - Use the pen tool to create paths and shape text to the path to recreate a picture using only text. Save as textpicture.jpg Insert the text only image and the "photocopy" image without text into a word document and save it as textpicture.doc Specific Instructions for this project are found here.

 

Scoring Guidelines:

• A score of 3 would have a minimal number of lines of text necessary to identify the image.
• A score of 4 would have enough lines of text to easily recognize the images as the same
• A score of 5 would have enough lines of text to easily recognize the images as the same and would use good font and style selections to add to the effectiveness of the image.

Text on a Path tutorials - Complete the following tutorial for creating text on a path in photoshop. These will not be graded, but provide valuable information for the next project http://www.devwebpro.com/beginner-tutorial-text-path-manipulation/

Optional: Additional tutorials for more practice can be found at http://www.tutcity.com/search/?Type=2-Photoshop&q=text+path

Static Quote Poster Presentation-Each student will present their poster to a small group of 6-8 students. Each presentation will be 2-3 minutes long and will include:

• Reasons for choosing the quote
• Typography decisions made that enhance the meaning of the quote
• Other design decisions that enhance the meaning of the quote (balance, alignment, color, use of images)
• Score that you believe you should receive for your poster on the 5 point scale with justification
• 5: Meaning of quote is enhanced by typography. Excellent Photoshop and design skills demonstrated.
• 4: Meaning of quote is enhanced by typography. Above average Photoshop and design skills demonstrated.
• 3: Quote is presented on the poster. Average Photoshop and design skills demonstrated.

• Presentation Rubric.pdf

Quote Poster - Using Photoshop, create an 8"x10" poster displaying a quote. The quote should be about 15 - 20 words long. Use font, color, style, photoshop filters, text paths, or any other techniques to make the poster creative and interesting. Images may be included, but should not be the focus of the poster. Keep the focus on the text. Make sure that you consider the use of balance, alignment and white space as you design the poster.

In a word document, identify three specific design decisions that you made and how those decisions impact the meaning of the quote and identify the score on the 5 point scale that you believe you should receive on the poster.

Poster Scoring Rubric:

Name Image Activity - Create 5 graphic variations in Photoshop of your name or initials. Each variation should represent you graphically in some way. It could be about your personality, physical characteristics, interests, or any other way that it can connect to who you are.

This project is about the style of the text, not about background images. While backgrounds can be used, the meaning should be communicated through the text style. Looking up Photoshop Text Tutorials is a good way to find interesting text techniques for this project.

Save the files as jpgs and insert them into a word document. Write a brief justification in the word document about each image explaining what the image says about you and what design decisions support that meaning. Save the word document as name images.doc

• A score of 3 would have 5 uniquely different versions of the student's name.
• A score of 4 would have 5 uniquely different versions of the student's name that shows something about the student's interests or personality and above average Photoshop skill
• A score of 5 would have 5 uniquely different versions of the student's name that shows something about the student's interests or personality and excellent Photoshop skill. The word document explains the design decisions that support the meaning in each image.

Word Art with Filters Activity - Follow the instructions in the document below. The last part of the exercise needs the marshmallow image. Repeat the playback part of the extended activity using the Log image. Save each image as a jpg and insert into a word document. Make sure that you complete all four parts of this activity. Save the word document as wordart.doc (Skills)

Font Selection Activity - Open the font selection word document and follow the directions. You must select a font other than Times New Roman for each word. You may use color to add to the meaning of your selection. Five of the words in each column need to be restyled using WordArt. Submit the completed document in Google Classroom

Typography Questions: Complete the assignment in Google Classroom

Summary Color Analysis: Write a one paragraph answer to the question "How does the use of color impact the message of a design project?" Use specific examples from your projects to support your answer. Submit through Google Classroom

Four Color Picture - Find a photographic image and recolor it using four colors. It is best if the selected image is a picture of things, not a picture of people. Drawings or cartoon images are not acceptable for this project. Save a copy of the original image as a jpg before you start working. Desaturate the picture and then start recoloring the image. Every pixel on the image must be one of four hues that you select. Parts of the picture can have different lightness and saturation levels to create different shades, as long as no more than four hue values are used. The minimum acceptable saturation level is 20%. Grading will be based on the quality and complexity of the selection work, the use of exactly four hues, and the overall effect of the final image.

Save as a jpg and insert the original and the recolored picture into a word document.

Write a brief analysis statement in the word document giving a 1 to 5 score for each of the following criteria. Justify each score.

• Four Colors
• Exactly 4 Hues = 5 points (Identify the hue numbers in the analysis statement)
• 4 Hues with some desaturated = 4 points
• 3 Hues or 5 Hues = 3 points
• Picture was not desaturated first = 2 points
• Selection Quality
• No missed selection lines = 5 points
• Minor misses = 4 points
• Large number of misses or Obvious misses = 3 points
• Complexity
• Multiple areas/color, complex edges = 5 points
• Limited complex edges/multiple areas = 3 points
• One large simple area for each color = 1 point
• General Effect
• Excellent Overall appearance/color choices with reasons for color choices = 5 points
• Very Good overall appearance = 4 points
• Good overall appearance = 3 points

Color Phrase Poster - Create an 8x10 inch poster illustrating a "color phrase." The phrase is the only allowable text on the poster. The color in the phrase should be the dominant color of the poster. ( Analysis - 10)

•  A score of 3 might be an appropriate image with the phrase text added to it. The poster should reflect the meaning of the phrase and have the appropriate dominant color.
• A score of 4 might involve multiple images showing balance and alignment or one or more images that required modification in photoshop. The poster should reflect the meaning of the phrase and have the appropriate dominant color.
• A score of 5 would demonstrate the use of additional photoshop techniques with a clear demonstration of the design principles. The poster would clearly demonstrate the meaning of the phrase with a non-literal image and the appropriate dominant color.

 

Color Phrase Poster Writing Task: In a new Word document, write a narrative describing the events leading up to and portrayed on your poster that could be used in a book of posters to explain to viewers of your poster what is happening. Through the narrative, the reader should understand the meaning of the phrase. Use details and sensory language to convey a vivid picture of the events. (Common Core Standard W.9-10.3: 5 points)

 color phrase writing task scoring rubric-

• 5: The writing explains the meaning of the phrase by telling a story related to the images on the poster. Effective use of descriptive and sensory language.
• 4: The writing explains the meaning of the phrase by telling a story related to the images on the poster. Some use of descriptive and sensory language.
• 3: The writing tells a story related to the images on the poster, but does not effectively relate the meaning of the phrase. Some use of descriptive and sensory language
• 2: The writing tells a story related to the images on the poster, but does not effectively relate the meaning of the phrase. Little use of descriptive and sensory language
• 1: The writing does not tell a story related to the images on the poster.

 

Complete the following tutorials. Save the original and modified image for each project as a jpg.
• Replace Color
• Change Eye Color
• Change Nail Color
• Change Hair Color

 

New Color Technique - Do a web search on Photoshop Color Tutorial and find a new color technique that you didn't already know. This must be a different technique from any of the tutorials above. Complete the tutorial, Insert the original and modified image into a document and then write a one paragraph summary of the technique explaining why you think it is useful. Upload to Google Classroom.

One Color Object Analysis -

One Color Object Images- Create a series of 5 black and white pictures that have one object colored. Use movie still images from a website like filmgrab.com or Stills from Films. The selected object and the color used should send a message. Each image should have a different message. Save as onecolor1.jpg, onecolor2.jpg, etc. (10)

Color Meaning Bridge Map - Complete the Bridge Map found in Google Classroom creating as many color/meaning links as you can. After you get stuck, do an internet search on color meaning for additional ideas. You must complete at least two pages of the Bridge Map document. You may use a color more than once with different meanings. (5)

Standards: CTE Model Curriculum Standards: Graphic Arts Pathway
A2.0 Demonstrate an understanding of the psychology of color and color theory as it relates to visual communication.

Syllabus Verification Form - This form must be returned with parent and student signatures. 20 points by due date. 15 points if late.

Student Portal - Log in to the Infinite Campus Student Portal. Login must use the students Portal account and occur on or after 1/8/16. 10 points by due date. 5 points if late.

Balance and Alignment Definitions: Join the Google Classroom (Access Code: 7mbip0) and Complete the Balance and Alignment Definitions assignment